Behaviour Change

To make campsite destruction history we need to give attendees opportunities and motivation to make positive changes.

If you feel competent at a task and appreciated for doing it then you are more likely to do it again. This is the foundation for our behaviour change interventions/engagements at festivals and is based on our ongoing development using the COM-B model and the Behaviour Change Wheel method

By making interventions/interactions positive and giving a desirable reward we can nurture an affirmative affinity between an attendee and their tent, their camping area and the festival itself. Raising the respect level someone has for their environment increases their likelihood of engaging with it positively. This, in our case, would show itself through people bringing back borrowed items, bagging up their rubbish and engaging with sustainability initiatives. 

As well as these glorious interactions changing a person’s mentality we are enabling attendees to be good examples for those around them creating the perfect opportunity for social learning to occur. 

Social learning is a behavioural change theory that proposes new behaviours can be acquired by observing and imitating others. Further to that, learning can also occur through the observation of rewards and punishments this is known as vicarious reinforcement. We operate entirely in rewards, not punishment, no one responds well to a telling-off, especially while at a festival.

Free Shop by FWRD

£10 deposit for a camping item that is returned when the item is returned. We can teach you how to run your own Free Shop at future events.

Musical Motivation

Using the one common denominator, music, to encourage and reward attendees. On-stage shoutouts, artist involvement, roaming soundsytems and hype crews.


Rewarding bin usage to increase recycling rates and bin use. What if increasing recycling rates is as simple as giant bin signage? Care to find out?

Post-event Reclamation

Absolutely not a solution but a necessary response to current issues. To be implemented in parallel with engagement during an event. The most visible metric for the efficacy of behaviour change, less abandoned tents = positive behaviour change.

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