By making interventions/interactions positive and giving a desirable reward we can nurture an affirmative affinity between an attendee and their tent, their camping area and the festival itself. Raising the respect level someone has for their environment increases their likelihood of engaging with it positively. This, in our case, would show itself through people bringing back borrowed items, bagging up their rubbish and engaging with sustainability initiatives. 

As well as these glorious interactions changing a person’s mentality we are enabling attendees to be good examples for those around them creating the perfect opportunity for social learning to occur. 

Social learning is a behavioural change theory that proposes new behaviours can be acquired by observing and imitating others. Further to that, learning can also occur through the observation of rewards and punishments this is known as vicarious reinforcement. We operate entirely in rewards, not punishment, no one responds well to a telling-off, especially while at a festival.